Friday, 26 April 2019

Benefits of Shrink Packaging For the Products

Shrink film offers versatility in an endless manner. Due to this versatility, shrink film can be used for all sorts of products. It doesn’t only improve the product’s shelf life but it also improves product appeal.

In this article, we are going to discuss the important benefits of shrink films for packaging designers.

Shrink film is the best friend of packaging designer
If you look at the shopping aisle, you will be able to notice that products are getting louder due to the competition of attaining buyers’ attention. And since the standards for choosing the products have been changed, one of the ways you can give your products more appeal is to use shrink film for the packaging. With the help of high quality of the film and high gloss, you will be able to give the graphics and colors printed on the packaging more definition. Moreover, the use of shrink film eliminates the need of printing of extra labels as those labels can be printed directly on the package. Pre-distorting the artwork using different printing technologies is a way to compensate for the shrinking in advance.

Barrier properties of shrink film
The good think about shrink film is that it is both stunning and practical. If you want to protect your design from any dust, dirt and moisture in the way from distribution center to consumer’s cupboard, you can consider using shrink film. Of course you need to make sure that film covers the entire product completely. It may be interesting for you to know that shrink film can also protect the light-sensitive items.

Temper-evident labels
As you may have an idea, markets are usually flooded with the counterfeit products. Surely you don’t want to end up purchasing such products. This is the reason that temper-evident labeling can be the best option you can go for. So, one of the best options here is to go for the shrink films. You can shrink the film with a perforated strip to prevent wrap rage at the consumer’s end.

Most of the people think that shrink films are not sustainable. It is actually a misconception as shrink films are more sustainable than you think. They are sturdy enough to eliminate the need of other unnecessary packaging supplies. Moreover, polyolefin film is completely recyclable.

Thursday, 7 March 2019

Influence of Digitization on Product Packaging

This is the age of technology and you have got to make sure that you are considering different aspects of technology that influence the businesses. It means that you need to make sure that you are taking the role of e-commerce in production and marketing into the account. Among other business processes, the packaging operation is the one which takes huge impact from the digitization of other business processes and other factors.

Now, you may wonder how the e-commerce, or digitization, has influences the product packaging process.

Connection between e-commerce and product packaging
Internet has changed a lot of things from the perspective of shopping. If you are a customer, you may know how easy it is to buy anything whenever and wherever you need. You just have to order online and wait for the product to arrive at your doorstep. If you are a seller or retailer, you may wonder if the package design has anything to do with the product promotion.

The matter of fact is that your customers wouldn’t care much about the package or details printed on the package because they can read every kind of description from the product page. However, you will need to make sure that your customers come back to you whenever they need anything that you offer online. While the quality of product is something you have been working on for sure, you need to make sure that your product is being packed in package that has impressive aesthetic properties. A package that offers maximum protection and can stand out from the aesthetic perspective convinces the customer about the brand.

Color is important
You may be offering your products online but it doesn’t mean that you can use any color to design your package. You need to use appropriate color that would make your product a true representative of your brand.

However, the good news is that you don’t have to change the entire package design in order to make changes in the color of the package. Whether or not the color of your package is a deciding factor also depends upon the competition. If your competitor is working on the design along with the quality of product, you also need to make sure that design of your product is amazing.

Customer experience
Customer experience is one of the most important factors in the e-commerce business. You need to earn the loyalty of your customers; and you are going to have to make sure that they like every aspect of your product. Good thing is that online selling can help you know about what your customers think about your product. You can use this feedback to bring improvement in the packaging design of your products.